It never fails to amaze me when owners are selling, the
attention to detail, or lack of, they give to how their most valuable asset
appears in adverts and property brochure’s, showing off their property.
Photos are the shop window of your property.
It’s how potential buyers engage with your home. They’re not too bothered and don’t have the time to read through endless text telling them you have enough plug sockets to power the local town, that there are stairs leading to the first floor (that’s re-assuring!) or there is a door to the garden – phew, I thought I would have to get out through a window!
Have you heard the saying ‘a picture paints a thousand words’? Well, it applies even more when you want to sell. Think of selling a car, for instance. Would you post pictures of it after you’ve just been rallying and would you show the interior full of empty coffee cups and the odd pizza box or two?
No. You would be clearing the car out, cleaning the interior, you would be polishing the outside, top to bottom, ending up with that shiny, dazzling finish. Then you would take a photo of it in bright sunshine, showing your gleaming prized possession. This is how you would get buyers, wanting to see your car, sit in it and take it for a drive and hand over the cash, paying you the top price!
Now think of how you would show off your home!
Why don’t agents tell vendor’s that buyers don’t want to see your pile of ironing, a bath you wouldn’t jump in, what you had for dinner two nights ago, the cat’s toilet or the garden cunningly disguised as a scrap yard!
What do I need to do?
Here’s a tip for you. Walk out of the front door and walk in again and see your property through a viewer’s eyes. Would you be impressed? If you’re honest and you’re not - then you need to change it as you could lose out on several thousands of pounds.
Spend time removing anything that could put off potential buyers. Make sure the rooms look spacious even if they're not by de-cluttering. Stand by the doorway of each room and ‘see’ the picture.
I’m not saying the house needs to look like a show-home or something you would see in a glossy, but when the images are out there, with buyers sifting through every property on the market, make sure you have a house that stands out – just a little bit – and you will be surprised by the difference it makes.
It’s not rocket science, is it?